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OPTIMA Batteries Helps Power SAVE GRASSROOTS RACING™ Campaign

(Indianapolis, IN.) December 7th, 2017 – OPTIMA Batteries announced today from the Performance Racing Industry trade show, their participation and support of the Save Grassroots Racing™ Campaign. Organized by the United States Motorsports Association (USMA), this campaign will mobilize millions of racers and fans across the country to work with local, state and federal government representatives to avoid regulation and legislation harmful to the racing industry.

OPTIMA Batteries has long been an active leader in grassroots racing. Beyond developing highly desired products OPTIMA has made in-depth contributions to motorsports, such as creating an entirely new category of racing with their Optima Ultimate Street Car Challenge.

"Grassroots Racing is where OPTIMA has placed our product's technology, resources and focus," said Cam Douglass director of marketing at OPTIMA Batteries, Johnson Controls. "We support the effort of this campaign to get all forms of racing unified. Greater organization and a clear message that highlights the many benefits of our industry is something that is long overdue in grassroots motorsports."

Grassroots racing makes up the largest sector of motorsports contributing to billions of dollars in economic impacts, millions of jobs, feeding thousands of small businesses and providing tremendous local community benefits. Many elected officials have not been informed of the benefits. To outsiders, racing still has negative perceptions such as being loud, dirty, and economically poor. The Save Grassroots Racing™ campaign aims to change those perceptions, while promoting economic benefits and inspiring the next generation of grassroots racers.

Everyone can support the campaign by going to and signing the petition or becoming a USMA Member. Signing the Petition is free, fast, and powerful. Becoming a member enters you to win a 2018 Polaris RZR 1000 upgraded with a high performance Optima Battery.

About OPTIMA® Batteries OPTIMA high-performance automotive, marine and heavy-duty AGM batteries are manufactured by Johnson Controls, the world’s largest manufacturer of automotive batteries. OPTIMA REDTOP®, YELLOWTOP® and BLUETOP® batteries feature state-of-the-art SPIRALCELL TECHNOLOGY®. This patented design allows OPTIMA batteries to deliver superior performance in both starting and deep cycling applications. The OPTIMA product family also includes a line of Digital Chargers, with advanced multi-stage charging to charge and maintain a variety of vehicle batteries, maximizing battery life and performance. To learn more or to purchase OPTIMA products, please visit, call 1-888-8OPTIMA (1-888-867-8462) or find @OPTIMABatteries on Twitter, Facebook and Instagram.

About United States Motorsports Association

The United States Motorsports Association (USMA) is a 501(c)4 nonprofit organization that exists to promote the powerful economic benefits of grassroots racing across America. Protect: The USMA is mobilizing racers, participants, industry, and fans to take action and voice the benefits of racing. Promote: The USMA actively engages elected officials through racing events and political rally's. Provide: The USMA conducts public and private research of value to the racing industry, government agencies and public officials.


Shawn Stewart

Managing Director, USMA

844-643-2777 ext. 1

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