USMA is a leading national authority in Motorsports Marketing, Research, and Advocacy.

Our role is to provide new opportunities for our partners by sharing our vast knowledge of the Motorsports Industry, creating transformational storytelling for your brand, solving complex marketing issues, providing accurate data, and protecting the future of racing.

Our core values are based on Integrity, communication, and accountability.

USMA provides meaningful, measurable results.

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Services

MARKETING SERVICES

Event Planning and Management
Experiential Marketing Tours
Strategic Marketing/Sales Plans
Survey / Data Collection
Sponsorship Management/Negotiation
Motorsports Industry Consulting

Apparel Design/Production
Promotional Materials Design/Production
Custom Signage Design/Production
Creative Graphics Design
Custom Fabrication
Don't see a service you need? Get in touch we may be able to help. Contact Us

RESEARCH SERVICES

Economic Impact Research: We will define the economic benefits of your organization, and tell your story, through a detailed, Federal/State accepted report. Post-report we will provide proven follow-up methods that will inspire sponsorship growth and Governmental support.

Statewide Reports
Racetracks
Sanctioning Organizations
Special Events
Car Shows/Trade Shows/Automotive Events

Market Research: The Racing Industry is vast and diverse. With so many forms of racing each with its own culture and behaviors, it can be difficult to know how best to approach your sales, marketing, and business growth goals. We provide an expert team with decades of racing and research analysis experience.

Understand consumer behavior
Make stronger decisions based on fact vs feeling
Discover Industry Trends
Uncover targeted racing industry knowledge
Develop effective strategies
Set achievable sales, marketing & growth goals

ADVOCACY SERVICES

Is your track or business facing a Governmental Issue? Do you have strong relationships with your local, state, and federal officials? Are you keeping up with the ever the changing laws, regulations, and shifts in political power?

While many of us like to avoid the Government, others are advocating against us. We work daily to build strong relationships, educate our elected officials, and uncover both monetary and regulatory benefits for the racing industry. We understand the architecture of Government and find solutions through accurate data and straightforward initiatives.

Implement solutions to complex issues your track or business is facing
Establish and maintain strong relationships with key public officials
Actively pursue public funding/grants, tourism engagement, and economic development support
Provide community outreach and host State Capitol Rallys'
Initiate New & Support Existing Motorsports Caucuses in Key States
Manage Industry Councils and Leadership Teams
Design, Organize and Implement Local or State Advocacy and PR Campaigns

By taking advantage of USMA services you are also making an Investment in the Future of Motorsports. Proceeds from the services we provide our partners are re-invested into our General Advocacy work. We work tirelessly on local, state, and federal issues to the benefit of the industry at no charge.