A growing movement to protect America's racetracks from encroaching development and nuisance complaints is gaining momentum.

OPTIMA Batteries continues to demonstrate how motorsports can bring together product innovation and creative marketing. At the 2026 Goodwood Festival of Speed, OPTIMA's new ORANGETOP lithium battery technology powered the more than 1,000-horsepower RUF Boxer 8 prototype during its world debut. The collaboration went beyond putting a battery in a performance vehicle. OPTIMA integrated its technology and brand into one of the automotive world's most visible enthusiast events—us

For nearly two decades, Safety-Kleen has played an important role behind the scenes at NHRA events, and that work will continue through a new multi-year partnership extension. As NHRA's Official Provider of Environmental Services, Safety-Kleen manages the collection and recycling of used oil, solvents, fuels, filters and absorbent materials generated throughout race weekends. The company also operates portable recycling centers for race teams at NHRA national events. It's wor

A new motorsports-focused trade school is coming to Palm Desert, California. TruSpeed Racing Institute (TSRI) is developing a 36-week, hands-on program designed to prepare entry-level mechanics for careers with professional race teams. Training will cover everything from brakes, suspension and chassis setup to electronics, engines, gearboxes, welding and composites. Students will also have opportunities to gain real-world race experience, while TSRI works with professional te

Thunderhill Raceway Park in Northern California is nearing completion of a major rebuild and repaving of its three-mile East course.

California just became the first state to approve efficiency standards for replacement tires.

Was NASCAR San Diego the most significant race of 2026? Racing on an active military base was historic, but the bigger story may be who showed up, what they experienced and what San Diego proved is possible for the future of motorsports.

As the United States celebrates its 250th birthday, we reflect on the people, industries, and innovations that helped shape our nation. One of those enduring traditions is motorsports. For generations, racing has inspired innovation, strengthened local communities, created careers, and reflected one of America's defining characteristics: the desire to compete and continually improve. While many point to the first Indianapolis 500 in 1911 as a defining moment, organized automo

For years, many Motorsports organizations relied heavily on tradition, attendance, and passion to drive growth and attract partners. While those elements still matter, today’s business environment increasingly demands something more measurable. Brands, tracks, sanctioning bodies, tourism organizations, and economic development groups are all asking deeper questions: Who is the audience? What industries are being reached? What is the economic impact? How engaged are participan

For many national brands, grassroots Motorsports feels impossible to navigate. Thousands of tracks. Hundreds of series. Different ownership groups. Regional cultures. Fragmented audiences. No centralized structure. So most companies default to the obvious: NASCAR, IndyCar, major televised properties, or large national events. But what often gets overlooked is the sheer scale and influence of grassroots racing when viewed collectively. Across the country, grassroots Motorsport

The High Performance Expo (HPX) is bringing the industry together in one of American Motorsports' most influential regions: the Southeast. In the South, particularly the Charlotte region, racing isn’t just entertainment, it’s the backbone of a highly skilled workforce and a global center of Motorsports innovation. From short tracks to iconic venues to NASCAR’s top teams, the region is a crucial hub for some of the world’s most talented fabricators, builders, engineers, and pe

Over the past several weeks, we’ve received multiple calls from well-known racetracks across the country asking the same question: “Can our State actually support our track or event?” The answer is yes. But states do not fund “racing.” They support tourism. They support jobs. They support economic impact. They support community investment. When a facility or event is positioned correctly, the pathways open up. Across the country, states are supporting motorsports through:

For the past three seasons, KB Titan Racing has been building. While their on-track performance in the world of NHRA Pro Stock has been eye-catchingly stellar, what’s been happening behind the scenes has quietly and steadily woven a foundation capable of supporting tremendous growth. The next step of elevation for the 10-time championship winning group has begun, with longtime Pro Mod racer and Oklahoma businessman Keith Haney partnering in ownership of the team and a new bra

The USMA is saddened by the loss of Chris Raschke, who died in a crash at the Bonneville Salt Flats During Speed Weeks 2025. He was a...

Walker Evans (nMedia3 photo) Few figures in motorsports history have shaped the off-road world like Walker Evans. Known simply as “The...

In-Depth Study Confirms Knoxville Raceway as a Key Economic Driver, Generating $74.2 Million in Annual Impact Knoxville, Iowa (June 5,...

Experienced marketers know the drill: define goals, track engagement, and report results. But in 2025, standing out requires prioritizing...

After years of hard work, the Motorsports Council of Pennsylvania (MCP), an affiliate Organization of the US Motorsports Association is...

The USMA is supporting a track currently facing an excessive noise ordinance challenge and is looking for any relevant cases where tracks...

FOR IMMEDIATE RELEASE Tulsa Raceway Park and Tulsa Speedway Turbocharge Oklahoma's Economy with Over $83 Million Annual Impact Tulsa,...