USMA Headed to HPX: Connecting with the Industry in the Southeast

The High Performance Expo (HPX) is bringing the industry together in one of American Motorsports' most influential regions: the Southeast.

In the South, particularly the Charlotte region, racing isn’t just entertainment, it’s the backbone of a highly skilled workforce and a global center of Motorsports innovation. From short tracks to iconic venues to NASCAR’s top teams, the region is a crucial hub for some of the world’s most talented fabricators, builders, engineers, and performance manufacturers.

That’s what makes gatherings like HPX valuable.

It’s a place where the industry can slow down and connect at a practical level. Regardless of technological advancements, motorsports remains a relationship-driven business where conversations between the people supporting the sport continue to move it forward.

The U.S. Motorsports Agency (USMA) will be onsite, engaging with industry leaders and driving conversations around:

• Smarter Decisions Backed by Data – Real audience insights, market research, and economic impact reporting that help brands, tracks, and series make stronger business moves and secure support.

  
  

• Driving B2B Opportunities – Helping brands leverage Motorsports to build partnerships, strengthen industry relationships, and open new business opportunities.

  
  

• Create Experiences That Matter – Today’s Motorsports fans and participants expect more than logos. The best activations create authentic experiences that people remember, share, and engage with.

  
  

HPX represents an opportunity to connect with industry leaders, share insight, and continue advancing initiatives that support growth, engagement, and long-term sustainability across motorsports.

Register for HPX today by using our promo code USMA26 for a free All-Access Pit Pass or 20% off a VIP Pit Pass.