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USMA State/Local Government Update
As we approach the end of the racing season, remember to invite your state and local officials to the track. With the upcoming elections,...


Uncovering the Hidden Aspects of Motorsports Sponsorship Decisions
As the motorsports industry prepares for 2025, companies face a sponsorship landscape filled with opportunities—and potential costly...


Unlocking Hidden Growth: Is Tension Between Your Sales and Marketing Teams Holding Your Company Back?
In our fast-paced, ever-evolving industry, collaboration between marketing and sales teams is paramount. However, in the USMA’s...


Are Your Events and Sponsorships Truly Performing? Check out USMA's Checklist!
As the summer sun blazes down on the asphalt lighting up car enthusiasts and race car engines across America, we're already fully...


Satellite Sensation: Driver Dave Mason Jr. Uses Technology to Transform Off-Road Spectator Experiences
Driver Dave Mason Jr. is helping to transform off-road racing viewing experiences through innovative satellite technology. During the...


USMA Endorses Bill Bader for SEMA Board
The US Motorsports Association (USMA) proudly endorses Bill Bader of Summit Motorsports Park for the SEMA Board of Directors. With nearly...


State of Industry Survey Results
The USMA appreciates the hundreds that responded to our short State of the Industry Survey last month. Understanding your challenges...


USMA Drives Motorsports Awareness at West Virginia State Capitol
Chaos Motorsports on display at the WV Capitol fresh off completing the King of Hammers Event The 2024 Motorsports Day held at the West...


State of the Industry Survey
The USMA is asking all members of the Motorsports Industry to complete this very short survey. No personal information is required. ...


ACT 91 Makes it to Finish Line in Pennsylvania
Bill Provides Trailer Clarity in Support of Race Teams Across Pennsylvania Wednesday, July 13, 2022 – The United States Motorsports...


IMCA Super Nationals Annual Economic Impact to the State of Iowa $60 MILLION
Boone, IA – March 16, 2022 – The United States Motorsports Association (USMA) announced today the results of a new independent study...


eBay Motors and Drag Racing Leadership Team (DRLT) Expand Track Co-Op Partnership
The Drag Racing Leadership Team (DRLT), a coalition of drag strip owners and leaders across the United States, announced an expanded...


Motorsports Advocacy: Protecting the Future of the Industry
Motorsports Advocacy: Protecting the Future of the Industry Motorsports is more than just a thrilling and adrenaline-pumping sport. It...


Revolutionizing Motorsports: The Impact of Technology
Revolutionizing Motorsports: The Impact of Technology In the fast-paced world of motorsports, technology has become a game-changer. From...


The Future of Motorsports: Trends and Predictions
The Future of Motorsports: Trends and Predictions Motorsports have always been a thrilling and exhilarating form of entertainment, and...


Creating Memorable Fan Experiences at Motorsports Events
Creating Memorable Fan Experiences at Motorsports Events Motorsports events are not just about the thrilling action on the track; they...


The Power of Data: Leveraging Analytics in Motorsports
The Power of Data: Leveraging Analytics in Motorsports In the fast-paced world of motorsports, data is king. From race performance to...


Motorsports Marketing 101: Essential Strategies for Success
Motorsports Marketing 101: Essential Strategies for Success Motorsports marketing is a unique and exciting field that offers businesses...


Building a Strong Motorsports Community: Strategies and Tips
Building a Strong Motorsports Community: Strategies and Tips Motorsports events are not just about the thrill of the race; they are also...


Driving Innovation in Motorsports: Case Studies and Insights
Driving Innovation in Motorsports: Case Studies and Insights Motorsports is an industry that thrives on innovation and pushing the...
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